MV Agusta has just recieved a capital injection of around 40 million Euros and announced the appointment of new CEO Timur Sardarov – as it begins to make plans for the future, after years of financial turmoil and uncertainty.
The latest injection means that MV has received a total of around 50 million Euros of investment from its shareholders over the past 12 months – as it looks to strengthen its assets and improve its commercial success. More specifically, MV Agusta has come up with a bit of plan, focusing on several key areas for its future. It’s going to continue concentrating on producing premium high quality products – but it’s real aim is to further develop its sales network, and increase the level and quality of its service.
To do that, it’s adopting a new strategy which aims to reduce the current number of MV dealers, instead allowing its best dealers to increase their territories – as well as promoting new mono brand stores. In that vein, MV Agusta Moscow is set to open this month, while MV Agusta London should be open by the middle of 2019, along with a further six mono-brand stores over the next 12 months.
That’s not all – MV also plans to improve the service to its existing network and new clients through the introduction of a new integrated system, directly linking MV Agusta, its network and supply chain to help reduce the lead time of spare parts and accessories as well as the delivery of new product to market.
Of course, MV is also going to be building plenty more bikes. In fact, it’s launching a new range of premium four cylinder machines with 1000cc displacement – which kicks off with the reveal of the all-new Brutale 1000 hyper-naked – which is set to become the fastest and most powerful naked bike ever produced, with a record top speed of 312 kph and an astonishing 212bhp on tap. And along with the new Brutale 1000, MV Agusta will unveil the F4 Claudio, a limited edition machine dedicated to Claudio Castiglioni, the inventor of the F4 Superbike.
Giovanni Castiglioni commented: “In the last 5 years MV Agusta made an important growth throughout the enlargement of its product pipeline ranging from 3 to 4 cylinders and different segments of the market. Now is time to consolidate the efforts and concentrate to increase our service and network bringing to our customers a unique purchase experience, which reflects the values of our brand. On the financial side, I am proud of the incredible work we have done in the last 24 months that enabled us to reduce our net debt position by over 60% allowing MV Agusta to be a solid and stable company also thanks to the large amount of capital brought in by our shareholding company. These important achievements are the results of a great teamwork that Timur and myself did in this intensive period. Now that MV Agusta is strong I can finally concentrate on the industrial side, which is what I love, having the clear objective of bringing to the market the most advanced products in the industry. I personally took to our Board the idea of Timur being the future CEO of MV Agusta and I am very happy he accepted this role: his vision and his focus on innovation will bring the group to the next level”.
Timur Sardarov, MV Agusta’s new CEO added: “I joined MV Agusta almost two years ago and work closely with Giovanni and our team in order to bring to the company not only vision and strategy, but also the financial resources needed, allowing MV Agusta to become more modern and dynamic. We can describe our company in several ways, but I still believe Claudio Castiglioni sentence is just perfect: ‘There are many beautiful motorcycles in the world but MV Agusta is something else.’ I am honoured by the trust I received from our Board and our employees and will fully dedicate myself to the company with the objective of bringing MV Agusta to a higher level where it belongs. This company is a true family of incredibly skilled people, passionate and loyal customers, a patrimony of the 2 wheels industry and of Italy.”