Triumph announces the acquisition of the electric motorcycle manufacturer OSET Bikes, as part of their wider plan of offering a full range of off-road motorcycles and nurture a new generation of motorcycle riders.
Ahead of the launch of the Motocross and Enduro range, Triumph Motorcycles takes another exciting step in the off-road world through the acquisition of OSET Bikes, a leader in the world of children’s electric, off-road motorcycles.
Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET have been setting the benchmark in its segment for the past 18 years. OSET has sold more than 40,000 bikes globally that feature their inhouse developed electric powertrains.
The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel.
Triumph’s philosophy, For The Ride, played an important role in the acquisition of OSET as it enables the Hinckley-based brand to inspire future generations of riders by providing them with the perfect starting point to develop their passion and dreams.
OSET Bikes offers products that are suitable for any rider, starting from 3 years old and upwards.
Nick Bloor – Triumph CEO
“We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcyc