Ducati has expanded its UK dealer network with the opening of Ducati Stoke in Newcastle-under-Lyme, Staffordshire.
The new showroom is the first official Ducati dealership for Bob Sheldon, a long-established figure in motorcycle sales, and offers the full Ducati and Scrambler range, plus genuine accessories, apparel, Ducati Approved pre-owned bikes, and certified Ducati servicing.
The site has been fully refurbished to Ducati’s premium retail standards and is staffed by experienced Ducati technicians and sales specialists. Customers can also configure models or book test rides online.
The dealership officially opened on 27 September, with a ribbon-cutting attended by Ducati UK MD Fabrizio Cazzoli, owner Bob Sheldon, and British Superbike rider Scott Redding. The event, hosted by presenter Grace Webb, included interviews with Redding and a look at Ducati’s latest line-up, including the 2026 Panigale V4R, Diavel RS, and Multistrada V4 RS.
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Speaking at the opening, Bob Sheldon said:
“Opening Ducati Stoke is a proud moment for me and the team. We’re excited to bring the Ducati experience to Staffordshire riders and provide a destination for fans to explore the latest models and expert support.”
Fabrizio Cazzoli added:
“We are delighted to welcome Ducati Stoke into the family. This new showroom strengthens our UK presence and brings the Ducati spirit closer to riders in Staffordshire and beyond.”
