If you were launching a new bike helmet brand, then late 2019 would, probably, be the absolute worst time to do so.
But Gloucester-based firm Ruroc has managed to come out of the other side of the pandemic with this latest iteration of its Atlas full-face lid. Ruroc has a background in ski helmet production since the mid-2000s but recently moved into bike lids and seems to be pretty serious about it.
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The Atlas 4.0 has a carbon fibre shell with a definite ‘Simpson Bandit’ streetfighter feel to the design. It comes in some pretty lairy colourways, including this DC-licensed Joker replica, as well as more subtle plain finishes.
It’s got ECE22.06 and DOT approval, has extensive venting, and is claimed to be 57% quieter than before. It’s fairly light at 1500g and features a new Rheon shock-absorbing smart material, plus the usual QR Pinlock visor and washable interior. There’s an optional Bluetooth set-up available, too.
RRP: £375 (plain) £425 (colours)