MV agusta and Mercedes

 

Mercedes and MV Agusta have announced that they have signed a cooperation agreement on a ‘long-term partnership’. Back in July, we reported the possibility of US car manufacturer Daimler to purchase a stake in MV Agusta – Mercedes-AMG is the sports-car and performance brand of the Daimler AG.

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The partnership between the two high-end brands will include the area of marketing and sales – at the same time, Mercedes-AMG will acquire a 25% interest in the Italian motorcycling manufacturer, MV Agusta – no details have been disclosed of the price to be paid for the stake. Mercedes will also appoint one member of the MV Agusta’s board of directors. The partnership is still subject to the approval of the relevant authorities, which is expected to be granted in late November.

Tobias Moers, Chief Executive of Mercedes-AMG GmbH: “In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road. The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts.”

Giovanni Castiglioni, President and CEO of MV Agusta Motor S.p.A., commented: “MV Agusta and Mercedes-AMG are a perfect brand fit: Two complementary companies that stand for design, high performance and excellence. Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth. The uniqueness of MV Agusta will further enhance Mercedes-AMG’s leadership in the high-performance segment.”

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MV Agusta Motor, headquartered in Varese/Italy, was originally founded in 1945 by Domenico Agusta. The North Italian manufacturer attained international renown for its advanced technology and high performance, which helped to make it one of the most successful brands in the world of motorcycle racing. MV Agusta motorcycles represent dedication to the perfect balance of high performance and breathtaking Italian design. The company currently employs a workforce of approximately 260 employees at its headquarters located on the shore of Lago di Varese in Northern Italy, of whom 90 work in the area of research and development. MV Agusta’s product portfolio is based on two main platforms, comprising three- and four-cylinder models ranging from 675 to 1100 cubic centimeters engine displacement and occupying the supersport, Page 3 superbike, sports-naked and crossover segments. MV Agusta Motor S.p.A. is also the owner of Cagiva, a further renowned Italian historical motorcycle brand.

MV has announced a number of brand new models at the recent EICMA show – check them out here:

Stradale 800 – http://www.morebikes.co.uk/mv-agusta-stradale-800-2015-new-motorcycles/

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Turismo Veloce 800 – http://www.morebikes.co.uk/mv-agusta-turismo-veloce-800-2015-new-motorcycles/

We recently reviewed the Dragster 800RR and the Brutale 800RR too: http://www.morebikes.co.uk/mv-agusta-brutale-800rr-review-dragster-800rr-review/

 

Tony Carter

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