City of London Police, working in partnership with Datatag, is offering you the chance to Datatag your machine for a discounted price of £50 on Thursday, April 30 – Friday, May 1 from 10am to 6pm.

Last year over 9500 bikes, with a total value estimated to be over £28 million were stolen in the capital.


The Datatag process deters thieves and helps the police recover vehicles if they are stolen. It utilizes state of the art identification technologies to permanently mark and protect your property.

Launched in 1992 with the support of the Motorcycle Industry Association (MCIA), Datatag is supported and recommended by many leading insurers, associations, manufacturers and governing bodies and is a “Secured by Design” company which provides access to a call centre service for the Police and Datatag customers 24 hours a day, 7 days a week, 365 days a year.

Also attending will be Road Angel, producers of Bike Trac – a small tracking device that once fitted to your bike, lets you see where it is through a secure website 24/7. In addition to alerting you if your bike is stolen, Bike Trac will alert family and friends if you fall off; will alert you if your bike’s battery charge drops and allows you to look back and share your journeys.


Interested? Just take your bike to Finsbury Circus, London, on one of the days along with your V5 registration document. Typical installed price of a Datatag scooter system is £100, subsidised City of London Police marking day price is £50, including fitting.

If you’d like to know more about the marking day, call Dave Luscombe at Datatag on 01784 778310. For more general enquiries about Datatag products, contact 08450 700440.

Tony Carter

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