With the elevated popularity of the Prism Bluetooth Audio Action Camera among motorcycle riders around the world, Sena Technologies, the maker of brilliant Bluetooth-audio controlled tech for the motorsports world has lopped about £75 off the price of it’s brilliant camera system.


The price drop has been announced in USA dollars (they’re an American firm) and falls from $399 to $249. In addition, Sena is introducing the Prism Lite pack for riders who are only interested in purchasing the camera without Sena’s mounting kit – and that’s going for an even lower $199.

With the ability to shoot high-definition video while simultaneously recording Ultra High Definition Bluetooth 4.1 audio communications between riders, the Prism launched as the first-ever audio action camera – focusing on the specific needs of motorcycle enthusiasts that ride connected to their phones, listen to music and communicate with other riders via intercom.

“With the launch of the Prism, we sought out to create a new category in cameras – aimed at meeting the needs of countless motorcyclists around the world who see communication and riding connected as a priority,” said Tae Kim, president and CEO of Sena Technologies, Inc. “We’re now elevating our commitment to riders everywhere by making these cutting edge systems even more attainable – whether it’s a young, tech-savvy rider or the most experienced motorcyclist. We were the first company to create the experience of capturing intercom communications and recording those conversations to video and we will continue forging that path with bigger and better products that will help create and capture the ultimate outdoor adventure.”



How it works:

The Prism is able to record high-quality Bluetooth audio while shooting high-definition video into the unit for on-the-fly narration and other user-defined sounds and commentary. The Sena Prism also offers the universal pairing feature allowing it to be paired with any Bluetooth device to provide crystal-clear audio to stunning visual images. Users can mount the camera anywhere within the range of the Bluetooth signal and wirelessly record crystal clear audio and high-definition video on the camera allowing users the ability to place the camera in unique places and still record incredible audio. The Sena Prism is also equipped with an on-board stereo microphone that can be applicable to helmets in active and noisy environments.


Building on the launch of the Prism and its positive industry response – Sena recently debuted the absolutely groundbreaking 10C: the world’s first combined communication and audio action camera system.

Like all Sena Products, The Prism, Prism Lite and 10C are firmware upgradable and include Sena’s industry-leading two-year warranty and are available on For more information as well as the full Sena product line, please visit

For more information contact Sena at the following:


Twitter: @senabluetooth

Instagram: @senabluetooth


Tony Carter

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