Madrid ad agency espadaysantacruz put together a very slick film for 3M to show off 3M’s new class of Cubitron II abrasives. Setting up timelapse cameras, the team built a machine to grind away a motorcycle’s engine, one layer at a time.
It’s essentially a real-world cutaway illustration, done millimeter by millimeter. Watch the whole thing below, and check out some of the other work by espadaysantacruz.
Tony has been riding motorcycles for over 35 years and he's been a motorcycle writer for over 25 of those. He's ridden almost every motorcycle you can think of at most places around the world and he's partial to some racing, too. A Taurus, Tony doesn't believe in horoscopes (but then that's exactly what a Taurus would say!) but he does believe in Mandalorians and their right to earn a living.
Latest posts by Tony Carter (see all)
- Buy AND Sell your bike for FREE! Yeah, FREE. Place your ad and shift your stuff in front of more than EIGHT AND A HALF MILLION users. - 3 June 2020
- FETTLING FRIDAY: How to REPLACE your bike’s HOSES and COOLANT. Episode SIX. MoreBikes NEW motorcycle maintenance VIDEO series. - 1 May 2020
- FETTLING FRIDAY: Episode Five. Replace your bike’s Clutch Plates and Hose. - 24 April 2020
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