STAFFORDSHIRE County Showground witnessed a record-setting motorcycle auction last weekend, as three Brough Superiors sold for a combined £704,500.
A complete Olympia Motorcycle Show 1937 Brough Superior 990cc SS100 went for £208,700, while a pair of Brough Superior 981cc SS100 Alpine Grand Sport projects reached £236,700 and £259,100 respectively.
The star lots contributed to a total weekend figure of £3.6 million worth of machines sold, an all-time high for Bonhams’ annual October event and the highest grossing motorcycle sale to ever take place in Europe.
Bonhams’ international director for collectors’ motorcycles Ben Walker said: “With great looks, excellent engineering and a prestigious reputation, it’s no surprise Brought Superior continues to prove popular.
“Enthusiasts are willing to spend strong figures for both complete bikes and restoration projects, and we’ve witnessed that today where a 1927 Brough Superior 981cc SS100 Alpine Grand Sport project was the highest grossing lot.”