Indian Motorcycle is joining forces with International Female Ride Day (IFRD), a global ride day celebrating women motorcyclists and their passion for riding.
The 15th annual event returns on May 1, and this year’s theme is #FocusFemaleForward, encouraging more women to ride while shining a light on the diverse participation of women already riding motorcycles.
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International Female Ride Day has shone a spotlight on women riders since its inception, and have led to a significant increase of female motorcyclists over the last decade.
Vicki Gray, the founder of IFRD, said: “It’s exciting to have the support of Indian Motorcycle, and team up to encourage even more women to join the movement.
“This year, women around the world will be active, riding in celebration, unity and support of the female riding community more than ever before. No matter the vehicle, riding continues to be an exhilarating, liberating and a fulfilling activity for women of all skill levels. The female riding community continues to expand every year, and this is our day to celebrate.”
How can I get involved in IFRD?
Participation in IFRD is simple – “Just Ride!”
Women around the world can celebrate the day by simply getting outside to ride their motorcycle or powersports vehicle, no matter the distance or whether riding solo or with friends and family.
Riders can also take part in the digital celebration by sharing photos of their rides on social media using the hashtags #IFRD2021, #FocusFemaleForward and #InternationalFemaleRideDay.
Pam Kermisch: Chief Customer Engagement & Growth Officer, said: “Every day, scores of women put on their helmet and point their ride towards an open road, mountain or trail.
“IFRD is about taking a moment to celebrate how incredible that sisterhood is while encouraging female riders to bring along other women in their lives to share in the riding experience. We believe in uplifting the voices of our female riders across the powersports industry. Helping female ridership flourish and creating a sense of community is important for women, as well as the powersports community.”
No matter how or where you ride, Indian Motorcycle and IFRD encourage safe riding practices. Wear appropriate safety gear, perform pre-ride vehicle checks and follow local and CDC guidelines for social distancing to protect against the spread of COVID-19.
Riders participating in IFRD can proudly wear IFRD branded apparel and show off the official IFRD logo on their social handles or on their vehicles.
Visit the IFRD website to learn more, including ways to participate, helpful tips for preparing your ride and photo inspirations from previous years.
For more information, visit the Indian Motorcycle website or search Indian Motorcycle on Facebook, Twitter and Instagram.
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