‘Welcome Back’ is the new slogan for the return of Motorcycle Live this December (4th-12th) after a year in exile due to the pandemic, and a welcome return it will most certainly be – injecting some additional normality back into the motorcycle industry’s social calendar.

I don’t usually editorialise my excitement around shows, especially those that are run by somebody else as we do a few ourselves at Mortons, but given the circumstance I wanted to offer a round of applause to a depleted team from the exhibitions side of the MCIA (Motorcycle Industry Association) for putting together what on paper looks like a bloody good show.

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My fears of putting on such an event given the global pandemic were immediately addressed having been presented with the confirmed floor plan last week – the sheer number of exhibitors and things to be done within the four halls of the NEC and beyond is impressive, and though it will be ‘work’ for me, I am genuinely enthused.

Over the nine day period there is no reason not to expect in excess of 100,000 people visiting the ‘Covid Aware’ show – those attending will be asked to show evidence of double-vaccination or a negative LTF within the previous 48hrs in line with governmental advice, so come prepared, and rest assured that all necessary safety measures will be in place… and then some.

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