Norton Motorcycles sets out vision for the future with immersive event, Unlocking Modern Luxury

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Norton Motorcycles invited a selection of esteemed guests to Unlocking Modern Luxury, an immersive event at its headquarters in Solihull, to celebrate the brand’s vision for the future.

The event saw Norton Motorcycles welcome keynote speaker Professor Gerry McGovern, Chief Creative Officer at Jaguar Land Rover, with Lisa Gregg, Founder of LivingxLG, hosting proceedings that promised a premier line-up of expert speakers.

(L-R) Lisa Gregg; Tom Lovegrove; Min Lee; Paulo De Tarso; Lenah Ueltzen-Gabell; Marion Hume; Christian Gladwell
(L-R) Lisa Gregg; Tom Lovegrove; Min Lee; Paulo De Tarso; Lenah Ueltzen-Gabell; Marion Hume; Christian Gladwell

Influencers from all corners of the luxury sector divulged their insight and opinions to an audience comprising fellow guests and Norton employees. The speakers included: Marion Hume, internationally renowned TV/screenwriter and fashion journalist; Min Lee, VP at Sotheby’s auction house; Paulo De Tarso, Restaurateur and Founder of Margot Restaurant; as well as representatives from marketing and talent agency Wasserman, Tom Lovegrove and Lenah Ueltzen-Gabell.

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First conceived by Christian Gladwell, CCO at Norton Motorcycles, the Unlocking Modern Luxury experience was touted as an investment in the company and one that sees the brand set its sights on its intended destination.

After a final panel discussion involving the attending expert speakers, Christian Gladwell concluded the day with a deliberate statement: “Norton Motorcycles is at the start of a journey. We have invested in this immersive event and invited our esteemed guests – thought leaders in their industries – to show our intention and to pave our way forward.

“As a company, we have a vision for the future and this vision requires us to deliver a unique and unparalleled experience to those wanting to engage with the Norton brand. Our goal is to be the most desirable motorcycle brand, producing the most desirable motorbikes using the very highest quality materials and design processes, and we have a strategy in place to make that happen.

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“By incorporating the advice and guidance from those that have already set out on that journey, we will truly establish Norton Motorcycles not only as iconic, but also visionary.”

MoreBikes will watch this journey unfold and report back – stay tuned!

#morebikes #norton #nortonsmotorcycles #morenews #motorcyclenews

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