New tours and partnerships added to the Ducati Borgo Panigale Experience

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Ducati has introduced new activities and partnerships to enhance the Borgo Panigale Experience.



The Borgo Panigale Experience opens the doors of the Ducati factory and Bologna-based museum to give visitors the chance to relive more than 90 years of Ducati history and passion.

Among the changes and additions for 2023 is a new collaboration with Lamborghini. Starting from 25 March and until 7 May, fans can participate in the Ducati Museum and Automobili Lamborghini Museum Experience, which offers a reduced rate to visit both museums in a single day for, along with a free shuttle bus service between the museums.

The offer will be available on Saturdays and Sundays for a group of maximum 15 people, with a guided tour conducted by qualified operators for both museums, in Italian and English on alternate weekends.

Reservations are required and can be made either on the Lamborghini website or on the dedicated page of the Ducati website, where the timetables and prices of the experience can also be consulted.

Other new features added to the Borgo Panigale Experience are the Discovery Tours with Livio Lodi, Curator of the Ducati Museum, who will share stories, anecdotes, and untold moments from Ducati’s history.

Visits to the Ducati Museum in the company of the Curator will be available on one Saturday of every month between 1 April and 7 October for groups of up to 12 people. For each date, there is a tour in Italian and one in English. Further information on the selected days and visiting times are available on the dedicated page of the Ducati website.

Furthermore, a partnership between Fondazione Ducati and Trenitalia Tper, will offer travellers on board the trains of the Emilia-Romagna regional railway company special rates to visit the Ducati Museum. More details are available on the Ducati website

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