Famous for its durable and iconic work clothing, Dickies is now expanding its range by introducing a line of motorcycle clothing. The new garments will be available in the summer of 2016.
The collection features riding gear as well as lifestyle items, so there are options whether you’re on or off the bike. The line-up includes denim jeans, jackets, wax jackets, canvas jackets, shirts and t-shirts. The riding jackets and jeans feature Kevlar fibres and optional limb armour. The aim is to offer stylish yet practical range for motorcycle enthusiasts.
The brand has been developed by motorcycle enthusiast, Alan Greig and designed by Chris Boreham on behalf of Dickies.
Every garment combines Alan’s motorcycle experience with Chris’s extensive fashion industry experience, however, maintaining the authentic Dickies style is of the utmost importance.
As Greig explains, the launch of Dickies Motorcycle Outfitters was a natural expansion for the Dickies brand:
“I’ve been involved in the motorcycle industry since leaving school more than thirty years ago. There has always been an overriding use of Dickies around the motorcycle and custom industry.
Dickies have always incorporated the motorcycle and its associated lifestyle to market their robust garments. Really, our brand is an extension to the Dickies market place that offers a new range of products – yet respects the characteristics of the existing brand.
We’ve developed a range of products suitable and practical for use whilst riding a motorcycle. We’ve been very proactive about designing our apparel to meet new safety regulations proposed for 2018. We incorporate technical capabilities that normal Dickies garments don’t have.
The use of DuPont Kevlar to enhance the quality of our denim was a strategic decision. They’re the market leaders for aramid fiber manufacture.
“Our consumer is first and foremost a motorcycle enthusiast. In the last two years there has been a rebirth of the café racer, which is a huge part of our industry.
Dickies Motorcycle Outfitters customers want uniqueness. They don’t chase trends. Their apparel and accessories help to define them.
It’s not just about riding the motorcycle and we’re not making clothes aimed at competitive riders. Our consumers are the type to buy a motorcycle, but spend the same amount of money modifying it and making it personal – symbolic to who they are as a person.
… We’re in that era now where it’s cool to be Steve McQueen again.”
The collection will be launched soon, for an early bird view, see www.dickiesmotorcycleoutfitters.com
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