Norton Motorcycles, the legendary British brand now owned by TVS Motor Company, has taken another major step in its global growth strategy. On 19 August 2025, Norton confirmed the creation of a fully owned Indian subsidiary, Norton Motorcycle Private Limited, officially registered with India’s Ministry of Corporate Affairs.
The move highlights TVS’s long-term commitment to strengthening Norton’s position as a premium motorcycle manufacturer, while also opening the door to wider opportunities in one of the world’s largest motorcycle markets.
Norton has been undergoing a significant revival since TVS acquired the brand in 2020. Investment has already been channelled into advanced engineering, new product development, and the re-establishment of the company’s UK base at Solihull. The creation of a subsidiary in India marks a new phase in Norton’s strategy, providing greater access to resources, supply chains, and global distribution.
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For UK riders, the development could prove significant. By tapping into India’s huge two-wheeler industry and manufacturing capabilities, Norton may be able to expand its range, bring new models to market more quickly, and potentially create more competitive pricing across international markets.
While Norton has confirmed the establishment of the new entity, details of how it will directly impact model production or distribution have yet to be revealed. However, this expansion demonstrates TVS’s intent to secure Norton’s long-term future as not only a British heritage brand but also a global motorcycle player.
With new investment, expanding markets, and an ambitious roadmap, Norton Motorcycles looks set to strengthen its presence worldwide while retaining its identity as one of Britain’s most iconic motorcycle names.
