Motorcyclists are ‘More attractive than drivers’ according to research study.
People who wear clothing associated with motorcycling are seen as more attractive, daring, adventurous and fun, new research has found.
The study from one of the UK and Ireland’s leading motorcycle insurance brokers, Carole Nash, asked over 1,000 adults to rate the looks of the opposite sex when dressed as bikers, compared to plain driving attire.
The aim of the experiment was to attempt to change perceptions of how bikers are viewed and to overturn any negative stereotypes. In previous research by the insurance broker, bikers beat drivers in 76% of tests when going head to head about road and safety knowledge. To explore the benefits of biking further, this study set out to see if motorcyclists are also viewed as more attractive than their four wheeled counterparts.
In five out of six cases, members of the public dressed as motorcyclists were voted as more desirable than when dressed as drivers, making biking leathers and boots the go-to garments for those wanting to impress.
It’s not just levels of attractiveness which came out in favour of motorcyclists as riders are also seen to have positive personality traits. The results showed that people who own a motorbike are viewed as adventurous by a third of the opposite sex (34%), closely followed by daring (28%) and fun (26%).
The research further revealed that one in four males would pretend they owned a motorbike, with almost a third (31%) also saying they would go the whole way and learn to ride one if they knew it would impress a potential partner.
Interestingly, men feel more comfortable than women at getting on the back of a member of the opposite sex’s motorbike, with almost half (44%) of males saying they would compared to 34% of females.