BMW has teamed up with tech start-up Rever which is kind of a digital hub for bikers who want to share and plan great routes to ride, where to go and other things of interest to the two-wheeled community.
For the German company to join up with a firm like this shows how seriously BMW’s ‘connected vehicle’ approach is being taken and actively encouraged for the next phase of its bikes. We’ve shown you how BMW bikes will be other-vehicle-aware in the next digital development on the bikes, and now this is the first step in setting up a social-platform reach.
Since launching in 2015, Rever users have tracked millions of miles on motorcycle rides in 119 countries around the world. The free Rever app, available for iOS and Android, works in conjunction with the Rever website to help riders discover the world’s best roads, create custom routes, track rides and share riding experiences across social media platforms. This enables BMW Motorrad to digitally expand its riding experience offerings directly in touch with its target group.
“We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding,” said Heiner Faust, vice president sales and marketing of BMW Motorrad. “Rever is offering a very promising mobile technology in our industry and we are very excited about the future business potential we see together with Rever.”
“Motorcyclists are extremely passionate, adventurous people,” says Justin Bradshaw, co-founder of Rever. “But we’ve lacked a motorcycle specific environment to share our passions, experiences and ideas. Working with BMW, we will bring innovative technology to the fore and make the entire motorcycle riding experience more accessible, more rewarding and more connected.”
Mark Roebke, Rever’s CEO and co-founder adds: “We are really excited to be incorporating new technology to enhance riding experience and grow the enthusiasm for motorcycling around the world.”
Rever connects a global community of motorcycle enthusiasts through the free Rever app and website to discover the best places to ride, track activities and navigate and share motorcycling experiences. Premium memberships on Rever include additional features such as exclusive access to Butler Maps’ road recommendations, custom safety alerts and more. Rever is based in Eagle, Colorado and was founded in 2015 by motorcycle industry and technology veterans.