Video: Marvel and Harley-Davidson team up for super hero range of bikes!
When we told you way back in April that HJC were bringing out a range of Marvel super hero inspired helmets, we’ve also brought you Batman-look leathers and Deadpool-replica jackets.
In short, we figured on all of that being the end of the tie-in with the current crop of box office money makers (f you want to check out our helmet article from five months ago, you can see it HERE).
But we didn’t figure on a bike maker getting involved too – and here it is, proof that there’s money in movie tie-ins and that Harley-Davidson is up for grabbing some of that cash.
A huge range of dealerships in Australia have taken part in the cross-over promotion with each producing a bike painted up specific super hero colours.
Here’s the official blurb about it from H-D directly which has gone out to help promote the Oz Comic Con Sydney event on September 10th and 11th where all the bikes will be on display. For now, we’ve only got the pic of the Captain America Street Glide Special which, to be fair, doesn’t look too bad.
Here’s the official words from Harley about the promotion:
Harley-Davidson and Marvel unveil Super Hero Customs, a collection of custom Harley-Davidson motorcycles inspired by some of the most powerful and iconic Marvel characters.
For over 110 years, H-D has championed personal freedom and individuality through customisation of its motorcycles. Today, it reignites that passion by unveiling 27 custom motorcycles, each one uniquely designed to reflect the personality and traits of a Marvel Super Hero.
Just like characters in the Marvel universe, no two customised Harley-Davidson motorcycles are the same; different powers, agilities and looks. The collaboration showcases some of the most popular Marvel characters and Harley-Davidson models – a Groot-inspired Street Glide Special from the Touring range, a Thor-inspired Breakout from the Softail family, and a Black Widow-inspired Iron 883 from the Sportster family to highlight just a few.
2016 also marks the 75th anniversary of Captain America’s first appearance in a Marvel comic. To celebrate this, and his Harley-Davidson riding history the highly anticipated Captain America custom Harley-Davidson motorcycle will be on display at Myer, Pitt Street Mall, Sydney from August 15 – September 5.
Harley-Davidson spokesperson, David Turney says, “The spirit of freedom is alive and thriving in the Harley-Davidson Street Glide Special. Like Captain America, it leads from the front with strength, power and endurance, enabling you to venture to new worlds and beyond.”
“We customised the Captain America Street Glide Special to inspire Harley-Davidson dealers across Australia and New Zealand to create their own Marvel character inspired custom motorcycle using the wider H-D range. The results have been phenomenal. A true combination of super powers, with over 16 Marvel characters represented,” Turney says.
“Harley-Davidson and its dealers have done an amazing job with this Marvel inspired collection. It’s exciting to see such a rich legacy of iconic characters and their individual stories so creatively captured,” said Gavin Ashcroft CMO of the Walt Disney Company AUNZ.
Harley-Davidson and Marvel fans can visit participating Harley-Davidson dealerships which will have their individual Super Hero Custom motorcycle on display or visit h-dmarvelcustoms.comto vote for their favourite character, trait or bike. Consumers will go in the draw for a chance to win the ultimate Harley-Davidson and Marvel holiday to Hollywood and Las Vegas.
Oz Comic Con Sydney (September 10 & 11, 2016) is the only event in the country where you’ll be able to get up close and personal with an assortment of this remarkable collection.
The Harley-Davidson and Marvel Super Hero Customs range includes the following characters and participating dealerships:
Captain America, Street Glide Special (Touring) – Harley-Davidson Australia & New Zealand head office (NSW)
Spider-man, Iron 883 (Sportster) – Phil’s Garage (NSW) and Canberra H-D (ACT)
Iron Man – Muscle (V-Rod) – McIver & Veitch (NZ) & Adelaide Bike Works (SA)
Thor, Breakout (Softail) – Harley-Heaven Western Sydney (NSW)
Hulk, Fat Boy Lo (Softail) – Geelong H-D (VIC)
Hulk, Breakout (Softail) – Sun City H-D (QLD)
Spider-Gwen, Street 500 (Street) – Gasoline Alley Harley-Davidson (QLD) & Fraser Motorcycles Newcastle (NSW)
Black Widow, Iron 883 (Sportster) – Harley-Heaven Melbourne (VIC) & Sy’s H-D (NSW)
Wasp. Iron 883 (Sportster) – Fraser Motorcycles Perth (WA)
Groot, Street Glide Special (Touring) – Fraser Motorcycles Wollongong (NSW) & Central Coast H-D (NSW)
Ultron, Night Rod Special (V-Rod) – Horsham H-D (VIC) & Harley Central (VIC)
Drax the Destroyer, Fat Bob (Dyna) – North Coast V-Twins (NSW) & Richardson’s Harley-Davidson (TAS)
Black Panther, Breakout (Softail) – Fraser Motorcycles Concord (NSW) & Western Ranges (NSW)
Ant-Man, Street Bob (Dyna) – Harley City (VIC) & Gold Coast Harley (QLD)
The Punisher, Forty-Eight (Sportster) – SunShine Coast (QLD) & Rolling Thunder MC (NZ)
Ghost Rider, Road Glide Special (Touring) – Morgan & Wacker Brisbane (QLD)
Thanos, Street Glide Special (Touring) – Harley-Heaven Adelaide (SA)
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