Ducati sales soar with 55,000 bikes sold last year.
Ducati’s Scrambler and other new models has helped the Italian firm log to its seventh year or continued growth – it sold more than 55,000 bikes throughout 2016.
That is 1.2% up on the previous 12 month period. 2015 saw Ducati shift 54,809 bikes compared to 55,451 last year.
“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction”, said Claudio Domenicali, CEO of Ducati Motor Holding: “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”