Organisers at Coventry Motofest have partnered with the Coventry Business Improvement District (BID) – the body that represents the city’s retailers – in a new initiative designed to deliver the biggest classic vehicle offering ever staged at the festival.

In ambitious plans to create a ‘show within a show’, the new Coventry BID Classic is looking to feature the largest representation of classic cars and bikes ever seen at Coventry Motofest, with plans to feature over 1000 cars and bikes at this year’s event.


With display space available each day for 500 bikes and scooters and 500 cars, classic vehicle enthusiasts, car and bike clubs across the UK are being encouraged to join the motoring fun on the ring road by helping Coventry Motofest fill its full display allocation.

It’s all part of an expanded classic vehicle programme at Motofest 2017, which will see a soon to be revealed high profile line-up of classic cars and bikes going through their paces on the ring road based ‘Bennetts Sprint Circuit’ on both Saturday 3 June and Sunday 4 June.


The action on the circuit will take place alongside the expanded classic vehicles display, featured at dedicated display areas across the city, and will provide a showcase for an array of heritage vehicles from across the ages.

In a rousing end to each day’s programme, the Coventry BID Classic Cavalcade will see the static display vehicles leave their allocated slots and take to the ‘Bennetts Sprint Circuit’ for parade laps of the circuit – a final awesome display of classic machinery to thrill the crowds.


James Noble, Coventry Motofest’s Festival Director, said: “We are delighted to announce this partnership with the Coventry BID, which will enable us to deliver our biggest classic vehicle offering so far at Coventry Motofest.

“The Coventry BID’s backing through the Coventry BID Classic element of the show, is a strong demonstration of the city retailers’ endorsement of Coventry Motofest and the festival’s enrichment of the local economy and cultural landscape.

“With the Coventry BID Classic, we are looking to create a show within a show, which will put classic cars and bikes at the forefront of the festival and in doing so provide visitors with an awe-inspiring celebration of our classic motoring heritage.”

Trish Willetts, Coventry BID manager, said: “We are absolutely thrilled to be sponsoring Motofest this year and working with the team.

“The event is a huge success, bringing thousands of visitors and enthusiasts to the city centre each year. Motofest keeps getting better and going from strength to strength, so Coventry BID is proud to be supporting it.

“So head down on June 3 and 4 to enjoy all of the attractions and also see what the city centre has to offer.”

Cars, bikes and scooters which are over 20 years old can display free of charge at this year’s Coventry Motofest and a guaranteed display place for individuals and clubs can be booked online at

Alternatively classic car and bike owners can turn up and display on the day, although places are subject to availability. Neil Campbell is Coventry Motofest’s Head of Classic Car Displays and Lee Holt is Head of Bike Displays and both can be contacted through the Coventry Motofest website.

Coventry BID is a partnership between the businesses located within the city centre and Coventry City Council, with all parties voting on and contributing financially to projects aimed at promoting, developing and elevating Coventry City Centre as a place to work, visit and do business.

Coventry’s Motofest 2017 is a two-day festival dedicated to the city’s motoring heritage, which this year takes place on Saturday 3 June and Sunday 4 June.

There will be a range of automotive activities taking place from pop-up and demonstration events to static displays and fringe events at Motofest, now the largest free urban motorsport festival in the UK.

Tony Carter

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