Harley-Davidson has joined forces with North One Television, following its recent acquisition of Dirt Quake, as they plan to expand the event into a global brand. 

According to Harley-Davidson, Dirt Quake is, “an alternative motoring festival that encourages a diverse blend of bike fans, dirt racers, grease monkeys, celebrities, custom shop designers, speed freaks, and weekend warriors to celebrate their shared love of motorcycles. The racing action takes place on high-adrenaline, loose-surface oval circuits without the hassle, rules, and costs usually associated with motorsport.”

Milwaukee’s grassroots racing philosophy goes back to the early days of hill climbs and flat track racing, so Dirt Quake is surely the perfect fit. Trevor Barton, Harley-Davidson’s International Consumer Manager said, “Harley-Davidson is really excited to support Dirt Quake. All of its events cut right through to the heart of the simple enjoyment of riding motorcycles – which, really is what H-D is all about.”


North One Television CEO Neil Duncanson is also optimistic about the new partnership, saying, “we hope fans of Harley and DirtQuake worldwide will enjoy what we produce together, both live at Dirt Quake events and on the TV show,” he said.

North One has a pretty decent track record of producing motorsport content for TV – including Fifth Gear, Guy Martin’s various projects, and coverage of the Isle of Man TT too. Ultimately, it’s great to think that some two wheeled action is going to be on mainstream TV.


The Dirt Quake Festival takes place across July 8-9, at the Adrian Flux Arena near King’s Lynn – and there’s also plans for racing on mud, sand and snow throughout 2017 and 2018.


Ross Mowbray

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