Ducati knows how to look after its customers – inviting the 500 owners of the 1299 Superleggera to a four-day event at the Mugello Circuit.
193 attendees from 32 countries accepted the invitation of the iconic Italian bike manufacturer – taking the chance to test three spectacular machines around one of the most legendary circuits of the MotoGP World Championship; Mugello.
To kick things off, attendees took the 1299 Panigale S out for three laps. They then moved onto the 1299 Panigale Superleggera for another three laps, before finally getting their hands on the exclusive Superbikes of the team Aruba.it Racing ridden by Chaz Davies and Marco Melandri.
The factory of Borgo Panigale also brought along its Ducati Riding Experience – to offer guidance and advice to the trackgoing Superleggera owners. Plus, MotoGP rider Michele Pirro and WSBK riders Chaz Davies and Marco Melandri were on hand too.
“An experience like this makes you realise how important the customer is to Ducati. No other motorcycle manufacturer could offer its customers something like this. We bought the bike and the brand. Only a brand like Ducati can give you an experience of this type, “said Frank Duenas of California.