Motor Cycle Monthly spoke to Tsuyoshi Shibata – KME Product Planning – at the recent J300 launch
“The J300 is just the first step for us, we are not aiming only in the scooter market – we are aiming for the future. The J concept is showing a futuristic idea, it’s nothing physical. As Kawasaki we always want to provide two things: a practical benefit and it must be fun to ride. With the J300 we wanted to have the benefit of a scooter with the fun element too.
“We chose KYMCO as a strategic partner, as it has been improving a lot over the last few years in terms of quality, reliability and expertise in scootering. When we carried out customer research, those who bought products such as the KYMCO Downtown were all very satisfied and happy. The dealers are happy too. KYMCO have great expertise with scooters and we don’t, but we do have motorcycle expertise. A lot of spending is needed just to enter the scooter market – to have a partnership limits this expense, and allows us to retain a competitive price point.”