Bennetts, the motorcycle insurance specialist, and its online news channel BikeSocial, has announced a three-year deal as the title sponsor and official digital media partner of the British Superbike Championship.

The association will mean the return of the familiar red and white Bennetts logo across all of the events, showcasing unrivalled branding and communications opportunities at each of the 12 rounds, featuring at iconic race circuits across the UK and in mainland Europe including Silverstone, Brands Hatch, Donington Park and Assen.


The relationship will be strengthened further by a digital media partnership with news channel – meaning increased coverage and insight into the Bennetts British Superbike Championship online.

Managing Director of Bennetts, Vince Chaney, said: “We couldn’t be more excited to return as title sponsor of BSB. We’re going to use this partnership to create some fantastic BSB experiences for our customers. Bennetts policy holders will be able to unlock exclusive experiences including grid walks, podium presentations and pillion laps via our established Bennetts Rewards site that all customers can sign up to. The future for BSB looks extremely promising. We’re confident that the partnership between Bennetts, BikeSocial and MSV will further boost the championship and make the experience more engaging than ever before.”


BSB Series Director Stuart Higgs commented: “I am delighted to announce the return of Bennetts as the title sponsor of the British Superbike Championship. It is a partnership which resonates with our loyal fans and will evokes memories of some of the big battles between BSB greats including our current champion Shane Byrne, also the last Bennetts BSB title-winner in 2008, and the likes of Ryuichi Kiyonari and Gregorio Lavilla. Bennetts have always been a strong supporter of our sport and motorcycling in general, which makes them the perfect partner to our championship. We are looking forward to working with the team at Bennetts who share the same passion as our teams, riders and supporters to further strengthen our position as the biggest motorsport championship in the UK.”

 Be part of the Bennetts BSB pre-season test

Head down to Donington on Tuesday 20th March for the pre-season test – the teams’ final opportunity to take to the track before the season officially gets underway. Entry is free and gates open at 9am.


Win tickets to the BSB

To celebrate its partnership with BSB, Bennetts is giving you the chance to enter this fantastic competition and win a pair of tickets to a round of your choice. The competition ends at 23:59pm on 14th February, so time is of the essence. Simply click HERE to enter.



Round 1

31 March – 2 April

Donington Park GP*

Round 2

13 – 15 April

Brands Hatch Indy

Round 3

5 – 7 May

Oulton Park*

Round 4

15 – 17 June


Round 5

6 – 8 July


Round 6

20 – 22 July

Brands Hatch GP

Round 7

3 – 5 August


Round 8

17 – 19 August

Cadwell Park

Round 9

7 – 9 September


Round 10

14 – 16 September

Oulton Park

Round 11

28 – 30 September


Round 12

12 – 14 October

Brands Hatch GP

* denotes a bank holiday weekend

Ross Mowbray

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