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MAG’s Director of Comms & Public Affairs, Lembit Öpik, has officially launched the organisation’s new anthem, ‘It Means So Much,’ by internationally renowned singer ‘Stranger.’ Lembit appeals to all MCM readers to buy a copy for just 79 pence and give an enormous boost to riders’ rights.

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I’m tired of motorcycles being ignored in transport policies.  So, we’ve come up with a plan, I’m asking for your help and it only costs you 79 pence to propel riders’ rights up the news and popular culture agenda. All it takes is for you and your friends to buy one song – ‘It Means So Much’ – by pop sensation Stranger… and that’s it!

Buying an anthemic tune with a compelling beat, dedicated to the love of riding is the deal here. It introduces a new generation to the excitement of powered two wheelers, while making a statement to policy makers that five million citizens with a full motorcycle licence are beginning to stir. That’s a lot of people, a lot of votes, and a lot of pressure in our favour in the political system. Why a song?  Because music reflects the vibrance of biking. And it’s at the heart of popular culture, where riding should be celebrated in all its glory.

You’ve probably heard the artiste, known as Stranger, before, though you may not have known it. He’s done world tours with Celine Dion and James Blunt. Now he’s gone solo and launched his career with this pro-bikers piece.

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You can buy it here: https://itunes.apple.com/gb/album/it-means-so-much-single/id849113953?ls=1

As long as we have enough pre-orders by May 4th, we’re guaranteed a chart position. So, there’s everything to play for as we raise the cause of YOUR rights.  Remember, it’s 79p and a few minutes of your time. I hope you’ll buy it! In terms of protecting your freedom to ride, this can be a game changer.”

Tony Carter

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