Augmented Reality HUD display manufacturer DigiLens has just announced it’ll be partnering up with Bluetooth-giant Sena, as it looks to build a range of motorcycle helmets with integrated audio-visual HUD systems.

Riding on around £45 million of investment – close to £20 million of which has come direct from Continental in Germany – DigiLens is spending some serious cash on technology for use in motorcycle helmet HUD systems. And to that end, the start-up has said it’s partnering up with Young Optics, as well as Bluetooth specialist Sena – to create an AR helmet to display navigation prompts, speed, media track and incoming caller notifications, which would sit alongside Sena’s existing Bluetooth audio and smartphone integration.


Of course, it’s a busy market for HUD display and AR helmet manufacturers. There’s Skully, NUVIZ, Intelligent Cranium, CrossHelmet, BikeHUD, and a raft of other endeavours all working on similar concepts – but nobody seems to have been able to make the idea stick just yet. Regardless, it’s good to see the tech continuing to improve, and it’ll be really interesting to see how it all gets integrated into a full audio-visual riding system.

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Ross Mowbray

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