It’s been reported that Triumph has filed a new trademark application under the ‘Trident’ name – and the rumours suggest it’ll be used for the British brands first foray into the electric market.

Of course, the Trident’s a big part of Triumph’s history so it’s not a surprise that the British brand has chosen to hang on to the trademark rights for the name. But rumours suggest it’s not just going to be used for just the one new bike – instead, it’s speculated that the Trident name will be used for a new spin-off brand, which will focus on electric.

The previous Trident trademark was granted for use on “land vehicles; sports utility vehicles; side by side vehicles; motorcycles; mopeds; scooters; tricycles; bicycles; powered 2-wheeled vehicles; and structural parts for land vehicles” – which covers pretty much every angle you could imagine for Triumph. But interestingly, the latest application has added electric motorcycles to the mix.


We haven’t been able to get our hands on the official documents from the trademark office just yet – so at this stage, that’s about as much as we know.

Tony Carter

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