MV Agusta has joined forces with Chinese automotive giant Loncin to start developing a new range of mid-capacity motorcycles.
The new bikes will be designed and engineered by MV themselves – and are expected to sit at the higher end of the rapidly growing mid-capacity market. Production will be looked after by Loncin – who have been producing engines for BMW for a few years now.
MV’s made the move in an attempt to grow the brand and expand its product portfolio. Basically, it wants more bums on its bikes. And with the new range of mid-capacity machines, its eyes are firmly set on fast growing Asian markets.
The factory’s four new models are expected to be available in dealerships from the end of 2021 – but the partnership is about much more than the new range of bikes. Loncin are looking to shake things up too, and with the help of MV are hoping to create new high-end 800cc motorcycles as part of its VOGE range.
Yong Gao, President of Loncin said: “The signing of this strategic agreement, which favors the coordinated growth of both parties, represents the joint response of Loncin and MV Agusta to the evolution of demand in the markets global. For its part Loncin will field its knowledge of the Chinese market and its advanced production capacity, helping MV Agusta to expand its product line and increase competitiveness .MV Agusta, for its part, will use its design experience and its technological know-how in the production of high-end motorcycles to support Loncin in bringing its VOGE brand to become the leader of the Chinese motorcycle market in the premium sector. I wish every success to this model of cooperation and sharing in which we are all winners. “
Timur Sardarov, CEO of MV Agusta added: “This strategic alliance is an important step in achieving our vision of the future of MV Agusta. Our goal is to consolidate our leadership in the production of super-premium motorcycles, while at the same time expanding our customer portfolio by offering a wider range without compromising on design and performance. We are pleased with this growth opportunity, which sees us engaged with the right partners and the right products, which guarantees our fans in the world a wider choice, but always with the MV Agusta DNA. “
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