MV Agusta has announced its five-year business plan which puts production from the Italian bike maker at 25,000 motorcycles over the next half decade.
The factory has also said that it will make new premium bikes, but what’s likely to get people interested even more that that is the commitment to make a new mid-sized motorcycle that’s appeal is to the masses.
In the three-year period 2019-2021 the new plan for MV means investment in the global distribution network with particular attention to Europe, Asia and the USA.
The capital needed to fund the broad-based plan will be entirely looked after by the Sardarov family which is the major shareholder of the brand.
After Timur Sardarov came in the company as Chief Executive Officer and Chairman of the Board of Directors in December 2018 it’s been decided to also bring in some new blood to the overseers of MV Agusta too. Massimo Bordi and Paolo Bettin are also coming in to supplement the top level of management in the firm.
Bordi takes on the position of Executive Vice President, Bettin is now the Financial Director and Giovanni Castiglioni – son of Claudio and for a while the CEO and owner of MV Agusta – stays involved in an advisory role.
Sardarov said: “Over the next five years MV Agusta will focus its attention on the development of the sales and service network while investing in product development, digitalisation and technological innovation.
“MV now has all the tools to do it.”
- Buy AND Sell your bike for FREE! Yeah, FREE. Place your ad and shift your stuff in front of more than EIGHT AND A HALF MILLION users. - 3 June 2020
- FETTLING FRIDAY: How to REPLACE your bike’s HOSES and COOLANT. Episode SIX. MoreBikes NEW motorcycle maintenance VIDEO series. - 1 May 2020
- FETTLING FRIDAY: Episode Five. Replace your bike’s Clutch Plates and Hose. - 24 April 2020
Does this get you revved up? Tell us why...
Subscribe to MoreBikes Newspaper
Get MoreBikes delivered through your letterbox every month. 12 issues for £15. Click here for more information.
Get MoreBikes.co.uk Updates
Enter your e-mail address below and you will receive biking news straight into your inbox...
You can unsubscribe at any time.