Harley-Davidson has (unofficially) bitten back at Indian Motorcycle – following the resurgent brand’s recent marketing campaign, which pits its new Challenger against H-D’s Road Glide.

Sparks fly! Harley-Davidson and Indian Motorcycles go to war. Sort of.

To show off the Challenger’s 122hp V-twin engine, Indian’s filmed it going up against Harley-Davidson’s Road Glide in a drag race and a taco truck tow-off. And it’s even offering back-to-back rides of both bikes at its dealers.

It’s a bold move from Polaris-owned Indian, and we can’t imagine Harley bosses are particularly pleased with the campaign – which might explain H-D’s ‘unofficial’ advert which is currently doing the rounds on social media.  Apparently, the advert hasn’t been officially sanctioned by the Milwaukee factory – but either way, we reckon it’s a pretty hilarious comeback. “Honestly now, did you spend your youth dreaming about someday owning a Polaris?”

Advert
Advert
Sparks fly! Harley-Davidson and Indian Motorcycles go to war. Sort of.

There’s been no rebuttal from Indian just yet – but we can’t see Harley-Davidson’s words going without a response for long. Sit tight. This could get interesting.

For more information on the new Indian Challenger, click HERE.

Tony Carter

Does this get you revved up? Tell us why...


Bikes for sale


Subscribe to MoreBikes Newspaper

Get MoreBikes delivered through your letterbox every month. 12 issues for £15. Click here for more information.


Get MoreBikes.co.uk Updates

Enter your e-mail address below and you will receive biking news straight into your inbox...





You can unsubscribe at any time.