Harley-Davidson has (unofficially) bitten back at Indian Motorcycle – following the resurgent brand’s recent marketing campaign, which pits its new Challenger against H-D’s Road Glide.
To show off the Challenger’s 122hp V-twin engine, Indian’s filmed it going up against Harley-Davidson’s Road Glide in a drag race and a taco truck tow-off. And it’s even offering back-to-back rides of both bikes at its dealers.
It’s a bold move from Polaris-owned Indian, and we can’t imagine Harley bosses are particularly pleased with the campaign – which might explain H-D’s ‘unofficial’ advert which is currently doing the rounds on social media. Apparently, the advert hasn’t been officially sanctioned by the Milwaukee factory – but either way, we reckon it’s a pretty hilarious comeback. “Honestly now, did you spend your youth dreaming about someday owning a Polaris?”
There’s been no rebuttal from Indian just yet – but we can’t see Harley-Davidson’s words going without a response for long. Sit tight. This could get interesting.
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