It’s just been announced that Motorcycle Live won’t be going ahead this year, as a result of concerns over public safety due to the coronavirus pandemic.
Following an extensive consultation process, a decision has been made to postpone the UK’s big bike show for 2020. Typically taking place at the NEC in Birmingham every November, organisers are now focusing on the 2021 event.
Speaking about the news, the Managing Director of Motorcycle Live, Finlay McAllan said: “Motorcycle Live is all about audience interaction, meeting with friends, climbing onto all the latest machines and trying on the all latest gear. Many of us use it as an annual pilgrimage to meet with friends and family and enjoy a great day out together. And it’s not just the public who join us each day – we, alongside our industry colleagues – look forward to the event every year too. Therefore, as you can imagine, the decision to postpone this year’s show has not been taken lightly. Our concern for the safety of our visitors, exhibitors and industry colleagues is at the heart of this decision.
“As with any hard decision, we looked at it with a number of different perspectives and factored in various scenarios and restrictions that could be imposed. Running an event like Motorcycle Live under the COVID-19 related restrictions – such as adhering to social distancing requirements, restricting attendance numbers and dictating the direction of people around the hall – all ultimately would have impacted negatively on the experience of those attending and therefore the very essence of the show.
“The whole of the Motorcycle Live team is extremely disappointed – as we’re sure that you are too – but rest assured we will continue working behind the scenes to deliver you a fantastic show in 2021. In the meantime, stay safe and look after each other.”
It’s disappointing news; as Motorcycle Live offers British punters their first chance to check out new machinery and kit in person – but it’s clear the decision’s not been taken lightly. We’ll just have to wait until next year, when Motorcycle Live is set to take place across November 20-28.
For more information on all things Motorcycle Live, click HERE.
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