An expanding motorbike specialist in the UK is set to open its first walk-in Top Gear superstore, with top brands from AGV to X-Lite.
The Ministry of Bikes – The MOB for short – opens the clothing and accessories outlet in the West Midlands this Thursday (August 7).
Creating up to five new jobs, the boots-to-helmets retailer complements MOB’s newly-unveiled online store –http://www.ministryofbikes.co.uk/
BLD, the leading nationwide provider of motorcycle hire, repair, servicing, MOTs, transport services and custom paintwork for bikers, runs The MOB.
The store at unit 6, Demuth Way, Oldbury, just off junction 2 of the M5, is located at BLD Birmingham’s motorcycle centre, creating one-stop convenience for customers. Stuart Dobson, BLD’s operations director, said: “This is our first walk-in retail shop in the UK, creating a top gear superstore for bikers in the Black Country and beyond, and we are looking to develop others sites under The MOB brand.
“Our customers are intensely loyal and have been telling us that they would like the convenience of being able to shop for clothing and accessories at our centres and well as through our online shop, which receives more than 4,000 unique visitors per week.
“Industry figures show that there are 1.2 million active motorcyclists in the UK, so there is clearly potential to grow the business significantly through The MOB and BLD brands.”
Stuart added: “With the UK economy now bigger than at any time in its history, following a return to form following the six-year recession, our customers feel more confident about making purchases.
“The new store is also a welcome boost to the motorbike retail sector, which sadly had a number of high-profile casualties, such as Hein Gericke, in the downturn.”
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