Launching your company by facing a lawsuit? Not the ideal start for a fledgling organisation! Yet this is what faced Dom Longman and Michael Cottam.
High-end, top quality luggage for motorcyclists wasn’t readily available in 2000. Dom and Michael were working in the Outdoor industry at the time, and decided to transfer their skills into the biker market to fill what they saw as a gap. A new company needs a catchy name. Dom was a fan of Freddy Kruger (the anti-hero of the ‘Nightmare On Elm Street’ series), so they came up with “Krug”. As their first backpacks launched, a letter arrived through the post… from a certain iconic Champagne producer! Krug (that original kit was changing hands for some serious money) quickly changed their name to Kriega.
That name has caused some confusion, as people think the company is German… in fact they’re very much British, based in Deeside, North Wales!
From the beginning, Kriega made it clear they were going to produce high-quality kit… and quality comes at a price. Kriega’s backpacks cost close to double their rivals. But bikers quickly realised the new products were worth the investment.
Over the last 20 years, Kriega has become an international brand (selling in over 40 countries), expanding their range into rider packs, bike packs and accessories.