From September 30th, the season for the introduction of new Ducati products will begin with an extensive web series, culminating in the launch of the new middleweight ADV: the Desert X.

The Ducati World Première web series begins on September 30, 3:00 pm (BST), with a presentation to enthusiasts of a new Ducati model in an episode dedicated to travel and exploration, titled ‘The unexpected sight of your everyday wonder‘.

The World Premiere 2022 will be available on, the brand’s social pages, and the Ducati YouTube channel. You can also watch the first episode live here.


The web series will last 10 weeks, with the debut of the new Desert X on December 9. Look out for plenty of other features throughout the episodes too, who knows what Ducati has in store for this year’s World Première.

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