Weise – a British brand with a German name – has been at the forefront of innovation and style in motorcycle clothing for over 30 years.

Weise (pronounced ‘vyzah’, it is the German word for “wise”) launched in 1987 with the aim of offering British riders high quality European-style motorcycle clothing at an affordable price.

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From the outset, Weise was involved in the drive to improve rider safety, joining a working group at the ACU (Auto Cycle Union – the governing body of British motorcycle sport), which drafted a “manufacturing guideline” for the production of race leather suits.

Weise was one of only a few companies to press ahead with the guidelines, incorporating many modifications in its suits and, in the following years, was an early adopter of impact protection, made to the newly introduced CE standard.

A key element of Weise’s product development is actively researching and adopting cutting-edge technology.  In 1988, the Waterford jacket led the way with abrasion-resistant Cordura®.

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