The next-generation Scrambler Ducati is set to take Europe by storm with a lively, energised and vivid tour.
The message from Borgo Panigale (Bologna, Italy), 12 April 2023 – An experience like no other awaits Ducati Scrambler fans across the globe as Ducati prepare to take off on the Next-Gen Tour. An exhilarating journey of music, colours and digital art, this tour will provide a platform to show off the latest generation of Scramblers’ dynamic capabilities following their Global Riding Premiere in Valencia. According to Ducati, it’s sure to leave an unforgettable impression in everyone’s hearts!
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Van Orton Design, the Italian artists, were appointed to create a visual identity for the Next-Gen Tour, as well as a special Scrambler Ducati edition.
Five incredible cities—London, Milan, Munich, Madrid and Paris—are the chosen spots for you to experience the feeling of the new generation Scrambler Ducati. Each of them has something unique to offer, inviting you to take part in a five-stop journey that will surely leave an impression.
The Next-Gen Tour, which will feature a special program and numerous surprises at each stage, is in London on April 27th. Located in the heart of the City at HERE Outernet, Europe’s biggest digital exhibition space, the event is set to draw more than 200 people. Joined by Ducati’s Board Member for Marketing and Communication Patrizia Cianetti and Scrambler Ducati Product Sponsor Rocco Canosa, guests will explore the iconic new models with a fun platform and enjoy DJ sets from King Crowney and an exclusive live session from singer James Gillespie. Ultimately, the evening will reinforce the cosmopolitan soul of the Scrambler Ducati family.
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