Livio_Lodi_03

Taking over from Marco Montemaggi as the Curator of the Ducati Museum in December 2001, Olivio Lodi considers himself more of an archaeologist than a Director…

“A museum director can be someone who just takes care of a structure, an archaeologist is more interesting. We didn’t have an archive prior to the creation of the museum in 1998 so as we have created the museum we have started to collect, slowly and patiently, small parts of large parts of history. Everyone knows the history of Ducati, there are lots of books about us, but nobody knows the real story about the people behind them – this is the real story of what I am collecting.”  

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Having started work at the factory as a worker and progressing his way to being Museum Director, Livio believes this closeness with the company helps him in his role.

“I am a native. I was born nearby and I grew up just 700m from the factory. My father worked as a Doctor here and a consultant from 1963-1993. I have worked in the factory, as an accountant and now as a museum director here. I don’t think there is anything better than a native who can tell you exactly why people love this company so much.” 

The museum was inaugurated in 1998 for the first World Ducati week and aims to celebrate Ducati as a brand.

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