Research
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Honda and Nottingham Trent University showcase motorcycling to students.
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Honda and Nottingham Trent University have been working together to gauge students attitudes towards motorcycling. The average age of motorcyclists continues to rise as fewer and fewer young people take to two wheels. And to understand the trend and gain a better understanding of students perceptions of motorcycling, Honda UK and Nottingham Trent University have…
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Drivers FORGET seeing bikers. Nottingham University STUDY finds short term memory loss could be to blame for fatal car and motorcycle accidents.
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A study by the University of Nottingham has found that fatal crashes involving cars and motorbikes may be caused by glitches in motorists short-term memory. And researchers reckon they could be prevented by encouraging drivers to talk to themselves at the wheel. During their experiments, researchers analysed where drivers looked and what they remembered while…
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Harley-Davidson and UCLA study finds that motorcycling is good for your mental and physical health.
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A UCLA study funded by Harley-Davidson has revealed a selection of potential mental and physical benefits to riding a motorcycle. Many motorcyclists champion riding as an invaluable tool for stress relief and positive mental health – and now the results of a neurobiological study conducted by UCLA researchers has yielded pioneering scientific evidence to support…
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NEW STUDY reveals SCOTTISH bikers ride the MOST each month.
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A new study commissioned by WMB Pride has found that Scottish bikers cover the most miles each month – an average of 995 miles – whilst those in the East of England are likely to spend the most refuelling their motorcycle – to the tune of £129 a month. The team at WMB Pride…
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Research points to higher risk of fatal motorcycle crashes under a full moon
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A report in the British Medical Journal pulls together 40 years of data on motorcycle deaths across the US, and has found that the risk of having a fatal crash is higher under a full moon. Writing in the British Medical Journal, Donald Redelmeier – together with Eldar Shafir from Princeton University – said; “Our…
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